By Evan DeSimone
Facebook is continuing its massive video push with the latest iteration of its mobile app.
According to a report by ReCode, the social network is preparing to announce a handful of new test features that will put mobile video front and center on the platform. Prominent among these new features is a dedicated video section on the app that will allow users to browse an isolated stream of videos shared by friends and brands they follow. This stream will also contain video content promoted by Facebook’s internal algorithms.
The new mobile app will also feature a pop-out video mode that allows video to take over the whole screen blocking out distractions and a picture-in-picture feature that keeps video playing even as users continue to browse their timelines. Both features seem to be aimed at increasing watch-time, the value metric which has proven most challenging for Facebook video.
Facebook video has been rapidly scaling up views by prioritizing video on users’ timelines. The new features will continue that trend by making video content even easier to consume en masse. With view counts rapidly rising, the social network has also teased plans to allow content creators to monetize on the platform, placing Facebook in direct competition with YouTube as a hub for user generated content.
The new features will be made available to a to small group of test users prior to their global roll-out.