It’s not exactly on par with YouTube’s $200 million Original Channels Initiative, but for it will still be sweet for the people cashing the checks: GoPro announced today that it will grant up to $5 million annually to users of the company’s signature action cameras who submit their content for potential GoPro Channel programming and licensing.
GoPro will give awards for outstanding photos ($500), raw video clips ($1000) and video edits ($5000) in a variety of genres, including action, adventure, animals, family, motorsports, music, sports, science and how-to, and travel.
In a press release GoPro said it is looking for “content that emotionally engages, amazes, or excites — from extreme to mainstream moments, professional to consumer.”
Users can submit content for consideration to gopro.com/awards.
“Whether it’s helping them monetize their content in the form of financial rewards, helping to license their content to other businesses, or helping them get more exposure through our global social and media distribution channels, we’re dedicated to sharing with our community,” said Nicholas Woodman, GoPro founder and CEO, in a statement. “We believe this program enables our customers to further pursue their passions.”
Along with energy drink maker Red Bull, GoPro has one of the most popular action sports-oriented channels on YouTube, with more than 3.39 million subscribers and 959 million views.