By Evan DeSimone
NBC Sports is expanding its digital content portfolio again with the announcement of six new short-form series set to launch in the coming months.
The digital shorts will be exclusive to NBC Sports digital platforms and will include a variety of sports supplemental material, including highlight footage and interviews with prominent coaches and players designed to supplement NBC’s existing live sports content and sports coverage.
First to drop will be “Sherman’s Warriors,” a six-episode reality mini-series following Green Bay Packers coach Michael Sherman as he endeavors to coach a high school football team in Nauset, Massachusetts. The series debuts Oct. 18, with subsequent 6 to 8=minute installments appearing weekly. Each episode will be accompanied by one to two minutes of additional behind the scenes footage.
The new series will be available as free ad-supported content on NBCSports.com and related NBC digital platforms. All new content is designed to be consumed on desktop, mobile and connected TV devices.
This is the latest in a series of pushes, both small and large, to bring more sports content to the digital arena to meet rising demand. From sports leagues like the NFL and major network league partners like CBS to single niche streaming startups like FuboTV, the entertainment industry has been working overtime to create more live and scripted content for the digital space as viewership moves from linear to desktop, tablet and mobile digital platforms.