By Evan DeSimone
Just weeks after its launch on PlutoTV, millennial-facing video news service Newsy has found another distribution conduit, this time in the linear space, via Raycom Media.
Newsy content will now be featured across Raycom’s 30-plus owned and operated news channels, as well as digital platforms. The deal comes after a trial run which saw Newsy video content used to supplement news coverage on Raycom’s Memphis-based outlet, WMC Action News 5.
Raycom VP of digital Joe Fiveash praised the deal, saying, “We believe that Newsy adds an important layer of national and world news depth to our already robust offerings across Raycom markets. In addition to providing relevant news to our consumers, it provides sought-after video placement opportunities for our advertisers.”
Launched in 2008 with the intention of serving millennial audiences with short-form news content via online video clips, Newsy was acquired by EW Scripps in 2013 for $35 million and remains a wholly-owned subsidiary of the publisher. Raycom Media stations reach 13.1 percent of U.S. households across 37 markets predominantly in the southern and eastern central United States.