By Evan DeSimone
Amazon has announced its latest slate of kids pilot programming for fall, part of a concerted push by the streaming to grab eyes from the youth demographic.
The new slate includes animated originals “If You Give A Mouse A Cookie” and “The Numberlys” aimed a preschool audiences, a market that continues to grow as parents increasingly turn to streaming outlets to provide kid-friendly educational content. Amazon will also debut “Danger and Eggs,” a comic adventure program aimed at children ages 6 to 11. Also in this bracket are Amazon originals “Eddie of the Realms Eternal,” which follows meek teen who must balance his life as a hero with the ordinary pressures of middle school, and “Everstar,” about a 12-year-old girl who travels the universe aboard a space ship. Finally, Amazon will add and “Yoyotoki HappyEars!” about a fox who travels to a mythical world.
The new kids pilots premiering later this year come from a number of notable names in animation and children’s programming, including William Joyce and Brandon Oldenburg (“The Fantastic Flying Books of Mr. Morris Lessmore”), Bill Motz and Bob Roth (“The Penguins of Madagascar”), Mike Owens (“Yo Gabba Gabba!”), Shadi Petosky (“Mad”), John Rogers (“The Player,”), Ken Scarborough (“Doug”), and Niki Yang (“Adventure Time”).
The new slate will premiere Nov. 5, alongside Amazon’s new prime time offerings including “Edge,” “Good Girls Revolt,” “Highston,” “One Mississippi,” “Patriot” and “Z.” The new programs will premiere exclusively on Amazon Video in the U.S., the U.K., Germany, Austria and Japan. As is custom, as part of Amazon’s interactive pilot green lighting process, subscribers and non-subscribers alike will be free to watch the pilots and offer feedback about which should be picked up as series.