By Evan DeSimone
Emerging French OTT platform Molotov is about to explode onto the digital video scene, having inked licensing deals with over 80 French and international channels in the run-up to its launch.
The platform, which describes itself in press materials as the Spotify of television, has locked down licensing agreements with a host of major broadcasters in the French market. Its partners include TF1, France Télévisions, net Arte DTT and cablers such as Nextradio TV, Lagardère Active, La Chaine Parlementaire, Public Sénat, Groupe AB, Disney Channel, Turner, Viacom, Euronews, France 24, TV5 Monde, TRACE Media Group, Gong média, Nolife, Nautical Channel, Les Chaines Interactives, Fashion TV and Luxe TV. Taken together, Molotov’s partnerships represent roughly 90% of the television channels in France.
Molotov is also in the process of expanding with a second round of partnership deals with the likes of Orange Cinema Series, which will service premium film and television content and premium sporting channel group beINSports.
At launch, the Molotov platform will offer more content than most cable packages. But in spite of its impressive roster of partners and extensive catalog of content, Molotov.tv remains in invite-only beta testing for the time being as the company prepares for a mass roll-out later this year. The service is expected to launch with a blended “freemium” monetization model in which content from free-to-air channels will be available to all users and content licensed from subscription channels will be open only to subscribers.