By Evan DeSimone
Canada’s public broadcaster, the CBC, is continuing its forward march into digital territory by installing Chris Harris as executive producer of digital scripted content.
Harris previously worked for the CBC from 1999–2006 before leaving the pubcaster to pursue opportunities in the private entertainment media sector. Harris most recently served as VP of strategy and business development at Toronto-based digital content studio Secret Location.
Sally Catto, GM of programming for CBC English Services, tied the hiring of Harrirs to a larger digital push at the CBC, noting, “CBC digital has been going through a remarkable transformation in the last twelve months, strengthened further by this new addition to our team.”
That digital transformation includes going fully programmatic through a partnership with ad platform Index Exchange, a move that makes the CBC the first public broadcaster to make 100% of its inventory programmatically available. The CBC also recently inked a deal with Otter Media owned multi-channel network Fullscreen to launch a co-branded boutique MCN through which it can incubate Canadian digital content and creators. Taken together, it appears the CBC aims to embrace the same level of digital availability as its stateside counterpart, PBS, and its digital wing PBS Digital Studios.