By Evan DeSimone
CAA has added another feather to its increasingly wide-brimmed digital cap with the signing of Vine and social media star Hayes Grier.
Grier, the younger brother of controversial six-second video king Nash Grier, boasts over 12 million followers across his various social media platforms, including 4.1 million on Vine. The younger Grier is also currently a contestant on ABC’s popular reality competition “Dancing With The Stars,” following in the footsteps of digital crossover stars such as Bethany Mota.
Grier’s celebrity extends beyond the digital world. The young creator recently wrapped up the 16-city United 26 tour under the banner of his management company, 26 Entertainment. Grier has also fronted a print campaign for youth-focused clothing maker Aéropostale and inked a content deal with Verizon’s newly-launched streaming service Go90.
CAA will work to create opportunities for Grier in all areas, including digital distribution, film, television, product endorsements and publishing. His digital interests will also continue to be managed by his multi-channel network, AwesomenessTV.