The Consumer Electronics Association (CEA) announced today that Netflix CEO Reed Hastings will be delivering the opening keynote at CES 2016, to be held Jan. 6–9 in Las Vegas.
The annual conference focusing on the business of consumer technologies will kick off at The Venetian’s Palazzo Ballroom on Jan. 6 at 8:30 a.m. with CEA president and CEO Gary Shapiro’s “State of the Industry” address. It will be immediately followed by Hastings’ keynote, which will also feature Ted Sarandos, Netflix’s chief content officer.
CEA also announced that YouTube’s chief business officer Robert Kyncl will be delivering a keynote address on Jan. 7 at the Westgate Theater, focusing on the future of entertainment as traditional and digital media converge.
Additionally, the organization revealed that YouTube vloggers Justine Ezarik, a.k.a. iJustine, and Joey Graceffa will serve as the Entertainment Matters Ambassadors for CES 2016. Sponsored by Variety, Entertainment Matters is program designed to help the Hollywood community navigate the most influential technology show in the world through exhibits, keynotes and panels.
Earlier, CEA announced that the Gaming & Virtual Reality Marketplace will be 77% larger at CES 2016, and its C Space — dedicated to demonstrating how content, creativity, technology and influencers come together to elevate the industry, businesses and brands — will have twice the exhibit space that it did in its inaugural year of 2015.