By Evan DeSimone
Apple has wrangled buy-ins from some very traditional and very non-traditional partners to support the launch of its next generation Apple TV.
Major broadcast networks ABC and NBC have both announced a suite of new apps that will soon be available on the Apple TV app store. NBC will offer dedicated apps for its various brands including NBC, USA Now, NBC Sports Live Extra and CNBC, all of which will offer on demand content for Apple TV viewers. ABC isn’t ready to launch its anticipated ABC Watch app, but the Disney family of channels from its parent company will still be represented on the new Apple TV, with apps for WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior. Users will have access to live feeds of programming from those networks as well as content exclusive to the Apple TV platform.
Apps from traditional broadcasters will occupy space in the Apple TV app store, alongside offerings from a variety of internet publishers. The most recently announced of these web natives is Twitter’s live streaming app Periscope, which announced the partnership on Friday with, unsurprisingly, a tweet.
The launch of Periscope on Apple TV is another sign of the growing convergence between what consumers view as traditional TV and what they see as web content. The Apple TV app store is a melting pot in which legacy TV brands like ABC and NBC sit side by side with video content apps from Netflix, Hulu, YouTube and Funny Or Die. As native digital outlets push into original content and linear networks make themselves available for streaming the line, between TV and digital is quickly vanishing.