Frederator Networks is one of the preeminent purveyors of digital-native animation on the web, producing popular short-form shows such as “Bravest Warrior” and “Bee & Puppycat.” But it has to contend with the same elemental issue facing all other online animation houses, big or small.
The problem is time. The drawn-out painstaking process of creating videos one frame at a time makes it difficult to supply the regular stream of content needed to retain channel subscribers accustomed to seeing multiple postings a week from vloggers on YouTube. But, now, the company might have found at least a partial workaround with its division dedicated to unscripted and information programming, dubbed Frederator Flux.
Although Frederator Flux was just announced today, its first effort, “107 Facts,” debuted back in February. The series delivers rapid fire bursts of trivia about movies, TV shows and video games such as “Back to the Future,” “Family Guy,” “Minions,” “Uncharted” and “SpongeBob Squarepants.”
Those hoping for a manga take on “The Real Housewives of Beverly Hills” will be disappointed, but production techniques employed on “107 Facts” help Frederator move the conveyor built at a faster clip by drawing on preexisting footage.
Frederator boasts that the “107 Facts” has already received 54 million views since its launch, creating a halo effect for Channel Frederator Network, with Channel Frederator adding 477,000 subscribers and Cartoon Hangover adding 243,000 subscribers. Additionally, “107 Facts” has better audience retention and stickiness compared to its other top franchises, with an average watch time of more than nine minutes for each episode. According to Frederator, the series receives on average five thousand comments per video, and has generated more than 126,000 comments lifetime. To date, it has generated more than 700,000 likes and 36,000 shares via YouTube, and 440,000 additions to playlists.
Founded by former Hanna-Barbera president Fred Seibert in 1998, Frederator has produced more than 200 shorts that have spawned 16 internet and TV series, including Butch Hartman’s “The Fairly OddParents” on Nickelodeon and Pendleton Ward’s “Adventure Time” on Cartoon Network. Frederator is partnered with Sony Pictures Animation to develop and produce animated feature films and YouTube to create television-quality cartoons on the web.
Frederator Flux expects to unveil more new series in the coming months.