Hollywood talent management shingle, Untitled Entertainment, is moving deeper into the digital influencer arena by ramping up its talent roster to include YouTube and Vine stars for representation across all areas. YouTube vet Toby Turner has been managed by Untitled for nearly a year but the company has also signed animator and creator Adande “Swoozie” Thorne, comedian and rapper, Tim DeLaGhetto, directors from Wong Fu Productions, Julian Smith and Jack Ferry; actresses Meghan Rienks and Lisa Schwartz, twin sisters Niki & Gabi; the beauty and fashion duo Eleventh Gorgeous, and musical sensations Meghan & Liz and Kina Grannis as well as Vine sensations Melvin Gregg and Dan Nampaikid.
“As the content landscape and buyers are increasingly going digital, Untitled seeks to bridge the traditional and digital into a more ‘tradigital’ mindset,” said Jason Newman, of Untitled Entertainment and active digital tech investor.
This news joins an ongoing trend of traditional Hollywood agencies and studios recognizing digital-video-native creatives as “legitimate talent.” And similar to the talent agencies, Untitled’s strategy for expanding the careers of digital stars is to pair them with traditional producers, writers, actors and directors to create new projects that integrate the strengths of both creators — the ability to produce on a longer form bigger budget timeline with the agility and sensibility of internet-friendly formats.
Leading the team is Kendall Rhodes, who joined Untitled to primarily focus on the management of Toby Turner, who has garnered over 15 million subscribers on YouTube. Turner is also represented by UTA.
“This is a huge area of growth and we are excited to be aggressively exploring it and setting up elevated projects with our talent,” she noted.
Untitled has had its hands in various recently-announced deals for talent like Lisa Schwartz, who’s digital series was ordered by Maker Studios and presented at their Newfront presenation in April. The series, produced by NewForm Digital, is in pre-production and was written by Lacey Friedman of ABC’S “The Goldbergs”, showcasing one example of the firm pairing digital and traditional talents of complementary skillsets. Schwartz’ videos on YouTube reach 1.6 million subscribers.
Other notables — Wong Fu Productions, have grown their audience on YouTube to over 2.6 million subscribers and are among the more “traditional-minded” creators on YouTube. Earlier this year, the trio — Philip Wang, Wesley Chang and Ted Fu — debuted their first feature film, “Everything Before Us”, on Vimeo. Their show, “Single by 30,” was picked up for distribution on YouTube’s new subscription service — YouTube Red, and is currently in pre-production with New Form Digital.
Untitled is among a handful of marquee management firms in Los Angeles, and is ahead of competitors like Anonymous and 3 Arts, in terms of managing the careers of video-first talent.