By Evan DeSimone
Fresh off of its $200 million cash infusion for NBC Universal digital media outlet Vox is expanding its push into digital video content with the addition of video veteran Matthew Vree.
Vree’s previous credits including co-founding PBS Digital Studios, the digital content wing of the public broadcaster, where he served as programming chief. At PBSDS, Vree was responsible for developing a number of familiar digital properties including “Blank on Blank” and “Everything But The News.” Prior to programming for PBSDS, Vree was created digital content for PBS’s “Frontline” documentary series.
Vree will bring his video expertise to Vox Media’s news site, Vox.com where he will develop original video programming to bolster and expand the site’s editorial reach. Vox.com like Vox’s other imprits sports site SB Nation, culture site The Verge, tech blog Re/code, food site Eater and real-estate and lifestyle hub Curbed already enjoy a video presence on platforms like YouTube and fast-growing Facebook. Vree will be tasked with strengthening Vox.com’s video presence and creating more original programming to drive growth.