By Evan DeSimone
Google has acquired Fly Labs, adding the startup’s mobile video and photo editing technology to its arsenal, according to a statement released today by the Fly Labs.
Founded in 2012, Fly Labs produces a suite of apps that allow users to quickly edit photos and video on-the-go through their mobile device. The startup’s current offerings include Tempo, for slow motion and time lapse video, Crop, which allows users to trim video shot in portrait mode down to landscape dimensions, and Fly, a full service editor for creating transitions, picture in picture, split screens and jump cuts.
The Fly Labs team and its technologies will be folded into the web giant’s Google Photos group. As for Fly’s existing apps, they will remain available for download on the app store for the next three months, but in-app purchases have been disabled. Users can continue to use Fly, Temp, and Crop indefinitely. but no further updates will be forthcoming.
Google has a long history of snapping up promising startup teams. Part of the web giant’s video dominance is owed to its propensity for putting consumer friendly content creation tools in the hands of amateur creatives. It’s a strategy that, along with shared monetization, helped to foster a highly lucrative video creator community at YouTube and one that YouTube is likely hoping to leverage again for Google Photos.