By Evan DeSimone
Video syndication technology firm Beachfront Media has unveiled their RISE platform, which aims to help video content creators and digital reach targeted consumer groups across connected TV and mobile devices.
The RISE OTT platform helps popular digital content creators, studios and networks to reach more customers by building streamlined custom apps for connected and mobile devices, including Apple TV, Roku, Android TV and Amazon Fire TV, and iOS and Android devices.
Beachfront will evaluate content producers on a case-by-case basis for participation in the RISE platform to ensure that the products brand remains strong and that the quality of content being delivered is high. The first round of members includes a handful of familiar names from the digital content space, including Collective Digital Studio (acquired by Berlin-based media corporation ProSiebenSat.1 Group in July) and YouTube content pros such as jugandoconnatalia, JoshPalerLin, JoBlo Movie Network, Kip Kay, Vintage Beef, Nicolas Arrieta, Guilherme Gamer, Paint, Dormtainment and WatchMojo.
Participating creators will gain access to audiences across mobile and connected devices, as well as analytics and backend support that will allow them to further develop their content and monetize it across all screens. Those opportunities for monetization will include cross-app promotions thanks to partnerships with ARRIS and Amazon, which are already in place.