Time Inc. has named JJ Miller as executive producer of video for its two pop culture brands, People and Entertainment Weekly (EW).
In the newly-created role, Miller will oversee all aspects of People and EW video content across their digital platforms, as well as develop linear TV programming and other brand extensions. She will report to Jess Cagle, editorial director of the two titles, and work closely with Ian Orefice, executive producer of Time Inc. News and Sports, and the Time Inc. central video team, editorial teams and ad sales.
“This is a critical role that reflects how video and related brand extensions have become a cornerstone of our business,” said Cagle in a statement.
People and Entertainment Weekly currently have nearly 50 video series in production or development, and they are ramping up linear TV development.
“In October, People.com generated nearly 23 million video streams, a Time Inc. record,” said Rich Battista, president of People and Entertainment Weekly, in a statement. “[And] both People and EW will air TV specials before the end of the year, with many more series and specials in development for 2016.”
Miller played a key role in launching Katie Couric Productions, where she developed projects for various platforms including Yahoo, where former NBC “Today” host and “CBS Evening News” anchor Couric holds the title of global anchor. As a senior creative exec for Couric, Miller consulted on staffing, digital production, social promotion and distribution for her Yahoo programming. Previously, she helped launch The Huffington Post’s eight-hour block of video programming, and served as HuffPost Live’s deputy executive producer, overseeing all celebrity segments. Miller has also done stints as an executive producer at SiriusXM, where she was instrumental in launching the Entertainment Weekly channel in 2012; a projects director at O/Harpo (2007–2010); and a producer of “The Gayle King Show” on Oprah Radio (2009–2011).
“I believe that Time Inc. is looking at the future of media with their eyes wide open to what’s possible — and profitable — and I can’t wait to be a part of it,” said Miller in a statement.