By Evan DeSimone
The E! Network is amping up its digital originals slate with new content to complement and expand its linear offerings.
The NBCUniversal owned network will roll out eight new digital series that range from scripted comedy to live streamed after shows for linear programming hits. The new shows will join E!’s existing digital lineup which already includes “E! News Now,” a digital supplement to the network’s popular pop culture update, and “Live from E!,” a weekly web talk show featuring the E! personalities and stars.
The first new show to debut will be “The Royal Hangover” — a live streamed digital after show for E!’s first scripted hit, the saucy palace soap “The Royals” — which goes live for the first time on after “The Royals” season 2 premiere on Nov. 15. The show will offer commentary on the week’s new episode, along with interviews with producer Mark Schwahn and cast members including Elizabeth Hurley, Alexandra Park, Tom Austen and William Mosely.
The new digital roll-out also includes scripted content such as “Hashtaggers,” an eight-episode series about the ghost writers tasked with crafting celebrity tweets. Episodes of “Hashtaggers” will be from three to five minutes in length and will roll out weekly on E!’s digital platforms starting in February.
Further down the pike, E! will premiere “TV Scoop,” a digital series that will supplement E!’s existing TV title of the same name. The network is also developing “Glam Squad,” a scripted comedy about the Hollywood in-crowd, “Fashion Bloggers,” a inside look at digital media’s fashion elite, and “Ranked,” a pop culture top ten run down expected to go live in December. Also in the works are “Three To Be,” a weekly show that breaks down celebrity style into three iconic fashion items, and “Random Fandom”,an anthology series about fan communities.
All the new series will be available on E! Online and through the E! Online app. New episodes will also be posted to the network’s currently fallow YouTube channel, which it plans to officially relaunch in December. Content from all eight shows will also be distributed to video-friendly social networks such as Twitter, Facebook, Instagram and Snapchat.