Leading Chinese streaming platform Youku Tuduo announced today that it has signed a deal to become the exclusive distributor in China for content produced by RocketJump, best known as the producer of the groundbreaking online series “Video Game High School.”
Under the terms of the deal, Youku Tudou will be debut RocketJump content in China in the coming months and collaborate on original content next year.
“Viewing habits in China are shifting towards higher quality, web-native content. Partnering with digital entertainment innovators like RocketJump pairs perfectly with our commitment of furthering our entertainment and media ecosystem through showcasing and fostering top content like this for our users, both viewers and producers alike,” said Teddy Gu, chief product officer of Youku Tudou, in a statement.
Youku Tuduo made headlines last week with news that had finalized its $3.67 billion acquisition by Chinese e-commerce giant Alibaba.
Founded in 2011 by Freddie Wong, Desmond Dolly and Matthew Arnold, RocketJump has amassed more than 7.67 million subscribers and 1.245 billion views on its YouTube channel.
On Dec. 2, Hulu will premiere the first installment of “RocketJump: The Show,” an anthology series in which each of its eight episodes is accompanied by a corresponding behind-the-scenes, making-of documentary. The show was produced in partnership with Lionsgate Television, which signed a multi-year content deal with RocketJump in April 2014. RocketJump and Lionsgate have also partnered with Hulu to produce the streaming service’s first immersive video short for its VR app launching this fall.
RocketJump was represented by lawyers Adam Kaller and Duncan Hedges of Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush & Kaller on the deal, under the advisement of East West Artists, a talent management and production company focused on bringing together top tier talent and content from entertainment markets in the east and the west.