By Evan DeSimone
CBS and Showtime programming will stream in China thanks to a deal announced today between CBS Studios International and China’s PPTV streaming service.
The deal makes PPTV the exclusive local streamer for CBS and Showtime series. It’s not clear which shows will be heading to China, but CBS and Showtime boast a lineup of buzzy programming that includes “The Good Wife” (pictured), “The Big Bang Theory,” “Code Black,” and “Supergirl” on the broadcast side and the premium cable series “Homeland” and “The Affair.” The pact also makes PPTV the exclusive home of Showtime and CBS series and events in China.
China opens up a big door for CBS International in terms of sheer number of consumers. In a statement, Armando Nuñez, President and CEO of CBS Global Distribution Group, noted,“China has the largest number of online video viewers in the world… [and] PPTV currently boasts more than 400 million users.”
China’s streaming video space has exploded with content deals in recent months as a variety of streaming providers grapple for content in an increasingly competitive space with a strong demand for film and TV content from western studios. Recently, Chinese video platforms have locked down deals for everything from James Bond to Star Wars. The deal follows news that another major western broadcaster, NBC, had closed a similar streaming deal with e-commerce leader Alibaba and its subsidiary video platform T-mall Box Office.