By Evan DeSimone
Univision Communications is throwing more responsibility to executive Isaac Lee, promoting him to the role of chief news and digital officer.
Since 2013, Lee has been CEO of Fusion, the cable and digital news and lifestyle channel that is a joint venture betweeen Univision and Disney-owned ABC. He also serves as head of Univision News, a role he has held since 2010 in tandem with his role at Fusion.
Following this latest promotion, Lee will remain in control at Fusion, but he will add some of Univision’s other digital ventures to his portfolio. Chief among these will be the company’s burgeoning digital music division and its ongoing efforts to create multicultural media and programming to reach the growing population of Latino consumers. Univision needs to capture Latino millennials in order to retain its crown as the most watch Spanish-language outlet in the U.S. That dominance, which has been driven by older viewers tuning into telenovelas, is in danger of decline as that audience ages out.
In recent years, Univision and its constituent brands have been making a concerted effort to utilize channels and create programming that will reach the growing population of American-born Latino millennials, a mobile-savvy but largely untapped niche market in the U.S. media landscape. That goal was part of Fusion’s original mission statement when the outlet launched in 2013. It has also been the driver behind Univision-owned hubs such as digital content network Flama and the recently-launched Univision Creator Network.