By Evan DeSimone
A day after putting Fusion chief Isaac Lee in charge of its entire digital portfolio, Univision is taking another major step into that space with the launch of a standalone SVOD service.
Dubbed Univision Now, it will provide consumers mobile and desktop access to Univision’s most popular programming including its slate of telenovelas such as “Muchacha Italiana Viene a Casarse,” “Antes Muerta Que Lichita,” “Pasión y Poder” and “Yo No Creo en Los Hombres.” The service will also pack the broadcaster’s inventory of reality shows “La Banda” and “Nuestra Belleza Latina,” and award shows including the “Latin Grammy Awards.” Subscribers will also have access to live sports content from Univision’s soccer partners Liga MX and Major League Soccer. Viewers in Univision hubs like New York, Los Angeles and Houston can also tune into local news broadcasts through the service.
Priced at $5.99 per month or $59.99 for a full year, Univision Now is available via the web and through most connected TVs and devices. A mobile version of the service will also be available for iOS and Android users.
Univision’s dive into the subscription service pool is part of a larger SVOD wave sweeping the broadcasters space. In recent months, all three major American networks have announced their own streaming options, most now complete with original subscription-only programming. CBS’s CBS All Access boasts the full CBS line-up, as well as an upcoming “Star Trek” original series, NBC has spun its comedy brand off into the SeeSo digital subscription channel, and Disney-owned ABC recently announced a new slate of originals for its WatchABC app. Outside of linear TV, major producers like Disney are also gearing up to embrace subscription streaming for its major brands. Far from being a radical departure, Univision Now is an on-trend move that allows Univision to keep pace with its competitors and peers.