YouTube Kids is going international. Previously a U.S.-exclusive, the app is now available in the U.K., Ireland, Canada, Australia and New Zealand, YouTube announced on Tuesday night.
The Google-owned video streaming giant also boasted that the YouTube Kids app has been downloaded 10 million times since its official launch in February.
To illustrate the platform’s overall success as a viewing destination for kids, YouTube also revealed that people have spent more time watching the video for the children’s song “Wheel’s on the Bus” than Psy’s “Gangnam Style.” (This is based on watch time. “Gangnam Style” style holds the record for views on the platform, with upwards of 2.453 billion.)
It’s a significant point, because kid appeal is viewed as valuable “sticky” in the streaming video space — especially to SVOD platforms — that keeps people enaged and subscribed.
Initially, YouTube Kids was available only on iOS and Android devices. Last month, it bowed apps for Chromecast, Apple TV, game consoles and smartTVs, giving children and families the ability to experience the service on big screen TVs. At the same time, YouTube Kids unveiled enhanced parental controls (which helped address complaints that it is not as child-proofed as it should be), new shows (including ones from HooplaKidz, TuTiTu, SciShow Kids and DreamWorksTV) and a lineup of guest-curated video playlists from educators, celebs and
parents including National Geographic Kids, Kid President and actress Geena Davis (“Girl Power: Awesome female characters for kids!”).