By Evan DeSimone
Nickelodeon has announced a significant expansion for Noggin, it’s subscription video platform for preschoolers. The service will add eight new series to its 2016 slate and will soon be available to consumers on both Android devices and Apple TV.
Launched in 1999 as a linear channel featuring older shows from Nickelodeon’s preschool library, Noggin officially relaunched in the spring of 2015 as a a subscription streaming service featuring much of the same content. The service is currently available on desktop and some connected TVs, as well as iOS mobile devices. New Noggin apps will roll out for Android and Apple TV subscribers before the end of the year.
The new SVOD version of Noggin will also add several new shows from the Nickelodeon library to its lineup. The Nick Jr. series “Go, Diego Go!” premieres today on the service and will soon be followed up by archival kids favorites such as the entire 365-episode run of “The Teletubbies.” Parents can also find kid friendly content such as “Blue’s Clues,” “Little Bear” and “The Backyardigans” on the service, along with original short-form educational content hosted by Nickelodeon characters.
Priced at $5.99 a month, Noggin is a relatively new competitor to the increasingly competitive kids streaming content space. Launched last March as a spinoff from Nickelodeon’s linear TV efforts, the service aims to gain the trust of parents, a feat that has proven difficult for competitors such as YouTube’s Kids App, which has been plagued with challenges to both its content and its advertising ethics. Still, the kids and family audience remains a highly sought after vertical for streams with platforms from Netflix and Hulu to Indieflix and Amazon all chasing the market.