The holidays are a time for family. More specifically, they’re a time for bored kids, off from school, to watch videos and beg parents and relatives to gift them with the toys and gadgets they see advertised alongside them.
That’s a long way of saying, that with Thanksgiving looming next week, it’s a good time for multi-platform production company Collective Digital Studio (CDS) to sign YouTube channel Family Fun Pack to its multi-channel network.
Family Fun Pack has racked up over 2 billion views with videos chronicling the lives of five young kids (Alyssa, David, Zac, Chris, and Michael), as they explore various toys, games, food and clothes, mount challenges and take road trips.
“Family Fun Pack has gained a massive number of views for content that is fun and playful while showing a real family making the most of everyday together,” said Dan Weinstein, president of CDS, in a statement. “We think there is tremendous demand for family friendly content and we look forward to working with them to create new opportunities to extend their reach.”
Family Fun Pack debuted in 2011 with a video of one and half year-old twin boys putting themselves back to bed that went on to rack up more than 34 million views. To date, they have posted nearly 50 that have netted over 10 million views each, including one of their costume fashion show videos that is approaching 100 million views (above).
CDS serves as a launching pad for content creators to build audience, gain premium advertising and distribute their IP across platforms. The CDS multi-channel network has 1,000 channels delivering more than 2.5 billion views a month. Best known for the hit web series “Video Game High School” and its multiplatform success with Epic Meal Time and FЯED, it has also produced branded content for companies such as Verizon, Dodge, Estee Lauder, Unilever, Procter & Gamble, Toyota and Sony PlayStation. With Family Fun Pack in their MCN fold, perhaps there will be some Mattel and Hasbro in their future.