By Evan DeSimone
Jukin Media is relaunching The Wire, its continuous feed of pre-viral user-generated video content, and making it available to the public.
The service, which was shuttered by Jukin earlier this year, was originally designed as an internal tool to help the video aggregator track its recently licensed video content. A revamped version of The Wire rolls out today as a resource for bloggers, media professionals and Jukin’s licensing partners who looking to stay on top of the company’s latest pre-viral offerings.
Jukin Media specializes in identifying and licensing user-generated video with high viral potential. Much of this content finds its way into original Jukin outlets such as “Fail Army,” which curates some of the best and most outlandish accident videos on the internet with a comic spin. However, the company’s real strength lies in identify content before it goes viral and forging partnerships with the rights holders that allow both parties to profit from that content’s success.
All the videos presented on The Wire have already been identified, verified, and licensed by Jukin, making it easy for individuals who utilize viral content to quickly shop for the content they need.