By Evan DeSimone
Kaltura will provide support for The Enthusiast Network’s (TEN) MotorTrend VOD platform, adding another notch to the video technology firm’s rapidly expanding belt.
First announced by TEN last summer, the platform will spin off the publisher’s popular MotorTrend brand into a standalone subscription video service for auto enthusiasts. MotorTrend already boasts a handful of popular digital series hosted on its website including “Dirty Every Day,” a branded series hosted by Fred Williams and sponsored by Toyota. The service currently carries over 1,000 hours of programming for automotive and motorcycle enthusiasts, including films, archival footage and more than 60 live events.
The platform is being supported by Kalture, a video technology provider which specializes in streamlining multi-screen OTT and SVOD products for linear broadcasters and digital publishers. The New York-based start-up secured $47 million in venture capital for international expansion last year. That expansion has taken the form of a diverse series of launches for the companies such as Spanish telecom giant Vodafone and German film streamer Moviepilot. Now, the firm is bringing its services back home to support the domestic launch of TEN’s MotorTrend platform.
TEN is part of a wave of publishers spinning off their most popular product in to standalone digital video platforms. Meredith Corporation — a prolific publisher of women’s interest magazines such as Shape, Family Circle, and Better Homes and Gardens — recently launched SweatTV, an SVOD compliment to FitnessMagazine.com. Hearst also recently took a dive into digital video, partnering with AwesomenessTV to launch a digital channel and boutique MCN around its teen-focused Seventeen magazine.