By Evan DeSimone
Discovery Communications is finally taking the plunge into streaming with the launch of Discovery GO, a standalone TV everywhere app that will aggregate content from nine linear networks in the Discovery portfolio.
Set to launch tomorrow, Discovery’s new app will allow viewers to watch live and on-demand television content from Discovery owned networks Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Velocity, Destination America, American Heroes Channel and Discovery Life. The roll-out is timed to coincide with the launch of “Racing Extinction,” a highly-anticipated Discovery Channel docu-series that premieres tomorrow in 220 major markets.
The new service will debut on Apple and Android devices immediately, with a roll-out to additional platforms expected shortly. The app will be available to authenticated cable subscribers with Cablevision, Time Warner Cable or Cox Communications service. Comcast subscribers will need to access the app through the XFinity App. As for subscribers with AT&T, Verizon FiOS, Dish or DirecTV, they’ll need to wait while Discovery negotiates new deals with those providers.
“This aggregated TVE streaming service and strong user experience is made possible by Discovery’s 30-year commitment to content ownership and our global learnings in the space, and also serves as an important promotional platform to complement and support our TV brands,” said Discovery’s chief commercial officer Paul Guyardo in a statement.
A few members of the Discovery family will not be present for the roll-out of the streaming product, such as OWN, Discovery Family, Discovery en Español and Discovery Familia. While other Discovery-owned networks may eventually join Discovery GO, OWN — of a joint venture between Discovery and Oprah Winfrey’s Harpo Productions — is not expected to make the leap in the foreseeable future.