Judy and Benji Travis, the Seattle-based vloggers behind the YouTube channel ItsJudysLife (1.2 million subscribers, 500 million views), announced today that they are launching their annual Dancember fundraising campaign.
Last year, Dancember raised more than $200,000 for the fight against human-trafficking and other humanitarian causes. This year, the primary beneficiary will be the Convoy of Hope, which feeds nearly 150,000 children in 10 countries, will be the main beneficiary.
“Being exposed to their extensive YouTube and social media audiences will allow us to continue to improve the lives of children and families throughout the world,” said Kirk Noonan, VP of creative communications for Convoy of Hope, in a statement.
Dancember offers three ways to participate in the campaign. People can give directly at the website prizeo.com/dancember, show support by changing their Facebook and Twitter profile pictures with http://twibbon.com/support/dancember-2015 or watch the 24-hour live Dancember broadcast on their ItsJudysLife on Dec. 18 featuring Promise Phan, Mike Tompkins, Laura Vitale and surprise guests. Last year’s live stream had more than 1.1 million views.
During this year’s campaign, a free trip to VidCon 2016 for two will be awarded, featuring tickets to the event in Anaheim, airfare from anywhere in the world, a two-night hotel stay and a private lunch with Judy and Benji. The winner will be selected by raffle from individuals who donate to Dancember.