By Evan DeSimone
DramaFever is taking another dive into short form content with the release of its latest batch of bingeable shorts called DF Minis.
Best known for delivering international television programming to western audiences, most prominently Korean television dramas, streaming service DramaFever has been dabbling in releasing original short-form content since 2013. More recently the streamer made waves with plans to produce an original docu-series about popular Korean boyband BIGBANG. Now DramaFever is once again taking a seat at the short form table with the release of four new short form series throughout the month of December. Each show will be composed of 10 minute mini-episodes and will drop in their entirety to facilitate binge viewing.
DramaFever released titles and descriptions for the five new series which will bow throughout the month of December.
- “Never Die” (premieres December 4; five episodes) — Ji Eun Sung plays a young man in the present day who falls for Nam Ji-Hyun from K-pop group 4minute, who portrays a 200-year-old immortal who eternally looks like a beautiful 20 year old. When two people are in love but one of them is 200 years old, how can they make their romance last?
- “9 Seconds — Eternal Time” (premieres December 8; seven episodes) — When two people meet for the first time at a photo studio, they discover a camera that has the ability to stop time.
- “Snow Lotus Flower” (formerly known as Lucid Dream; premieres December 11; two episodes) — In this fantasy/romance drama, two people in the present meet each other in their dreams as lovers from 1,000 years ago.
- “Love Detective Sherlock” (premieres December 15; 10 episodes) — A psychologist of love (Nam Bo Ra) runs the ‘Healing Cafe’ where she helps various clients with their love problems.
According to Director of Licensing Tim Lee, making the minis bingeable was a calculated choice. “While our strategy with the more traditional-length long-form programming is to release one episode per week, simulcast when possible with our overseas television partners, and encouraging audience retention, our research has found that DF Minis are ideal to binge. Korean dramas are the perfect guilt-free content to snack on this holiday season — whether during a lunch break, waiting to check-out holiday groceries, or standing in line before a door-busting sale,” Lee revealed in a statement.
The new series will join DramaFever’s existing catalog of minis including “Love Cells 2” and “Secret Message” both of which are still available on the site. The streamer has typically shied away from making its long form offerings bingeable, but with its originals DramaFever is eager to engage audiences who have embraced the viewing style. In fact, DramaFever revealed that completion rates on its bingeable minis are nearly double those of its long form dramas suggesting that viewers are open to a more compressed viewing experience.