By Evan DeSimone
Self-serve influencer marketplace FameBit is expanding its footprint outside of YouTube, Vine, and Instagram stars with a host of new matchmaking options that will let brands connect with influencers with currency on platforms such as Tumblr and Facebook.
Launched in 2013 as a boutique marketplace to help brands and YouTube influencers connect to create branded content, FameBit soon expanded its mission to video friendly social platforms like Vine, Instagram and Twitter. Now, the company will also service influencers who have racked up cachet — and the requisite 1,000+ followers — on Tumblr and Facebook, allowing marketers to craft a more rounded content strategy utilizing influencers across all major platforms.
FameBit co-founder and CEO David Kierzkowski framed the expansion as a natural one for Famebit in a statement saying, “Expanding our platform to Tumblr and Facebook and opening it up to all influencers is the next step in our mission to be a one-stop shop for influencer marketing, where brands can manage campaigns synchronized across several social channels. Not only will this move increase the number of influencers available to brands on the FameBit platform, it will also give our 21,000 current creators an even more streamlined solution for partnering with brands on content across different platforms where they already have a following.”
In addition to support for new platforms, FameBit has expanded its internal tool kit for influencers. The platform’s iOS app has been updated with new content creation and organizational tools for Twitter, Vine and Instagram. A new suite of tools geared toward creators on Tumblr and Facebook is expected soon.