By Evan DeSimone
Time Inc. is ramping up its video distribution reach with the help of high profile new partners Hulu, Yahoo and Zealot Networks.
The move by Time is a bid to position its video products in the same light as premium digital and television content. Time Inc. originally launched its distribution network in 2013 to provide additional platforms for its video content in addition to its owned and operated sites. With the addition of Hulu, Yahoo, and Zealot, it now has 18 member outlets including Amazon/Amazon Video Shorts, CBS Local Digital Media, Gannett/USA Today, Vessel’s Video Service and Nextstar Broadcasting.
Time Inc. has been aggressive in the online video space in 2015. The publisher has made digital video a priority across many of its established brands, bringing in JJ Miller to spearhead video for entertainment publications includingPeople and Entertainment Weekly and spinning off a film division from Sports Illustrated. Time Inc. has also expanded its original programming,which includes a slate of documentary films made in partnership with Rampante Productions.
Yahoo, Hulu, and Zealot all affirmed their commitment to delivering quality programming as a primary motivation for joining Time’s network of content distributors. “We share the belief that engaged audiences like to be met on their own terms, and by helping to bring Time Inc.’s award-winning, premium content to them across numerous platforms, it’s an exciting win for the audience, our publishing partners and Zealot,” said Conn Fishburn, Zealot Network’s chief strategy officer, in a statement.
This is the first large scale deal of this kind for Zealot, the media conglomerate launched by former Maker Studios founder Danny Zappin.