By Evan DeSimone
Endemol Beyond USA, the digital arm of Endemol Shine North America, is teaming up with Beachfront Media’s Rise OTT service to create custom Apple TV apps for two of its most popular digital networks, Icon and Smasher.
Icon, which boasts YouTube star and media entrepreneur Michelle Phan as its creative lead, specializes in beauty and lifestyle content. Smasher is Endemol Beyond’s gaming and esports-focused content network, home to the Toby Turner-hosted hit “Legends of Gaming.”
Content from Endemol Beyond, including ICON and Smasher, can be found on streaming platforms including YouTube, Facebook, Roku, DailyMotion, Amazon Fire TV and Vessel, but the company has only begun to dabble in on-demand and OTT distribution.
Beachfront has also provided for other digital-native video publishers, including Collective Digital Studio and YouTube gaming content creators including JoshPalerLin, JoBlo Movie Network, Kip Kay, Vintage Beef, Nicolas Arrieta, Guilherme Gamer, Paint, Dormtainment and WatchMojo.