By Evan DeSimone
Apple Music appears to be back in Taylor Swift’s good graces after the two were at odds earlier this year. Announced today, the on-demand streaming service has won the coveted right to exclusively release concert footage from the pop megastar’s recent tour.
Apple Music will be the exclusive streaming home for Swift’s “1989 World Tour Live” a compilation shot behind the scenes of the singer’s recently wrapped blockbuster tour. The video was shot during Swift’s appearance in Sydney, Australia back in November. It will also include footage of appearances from other musicians and celebrities whoTida joined Swift to surprise fans during the tour. Starting December 20th Apple Music subscribers will be able to stream the concert video for free on the service; however the content will not be available for purchase.
The move might come as a surprise to fans and industry watchers who remember that Swift strongly chastised Apple Music earlier this year. The popstar criticized the streaming service for a plan to withhold payment for music artists during the services free-trial rollout. A heavily shared and highly publicized Tumblr post, and a threat to withhold her album, “1989,” from the service prompted a swift public response from Apple and a chance to Apple Music’s payment policy.
With video playing an increasingly crucial role for music streaming services landing exclusive access to Swift’s hugely popular tour footage is a major win for Apple Music. As competitors like YouTube wrestle record labels to bring its music service to fruition, and established streamers like Spotify and Tidal dive into video content of their own, Apple Music has managed to score one of the year’s biggest content victories.