Fullscreen has brought on board execs from Major League Baseball, Netflix and Xbox Entertainment Studios to lead its design team and its upcoming SVOD service.
Today, the youth-oriented multi-platform prodco and multi-channel network announced that it has hired Martin Keely as general manager of the SVOD service. Keely comes to Fullscreen from MLBAM, which manages interactive media and digital products for Major League Baseball. During his 14-year tenure with the company, he worked in a variety of operations, production and technology roles, most recently as SVP of partner solutions, which develops products and operates digital businesses for sports and entertainment partners such as HBO and WWE.
Fullscreen also made two other hires, adding Randy Ahn of Microsoft’s Xbox Entertainment Studios as SVP product strategy, and Trent Good, formerly of Netflix and Hulu, as SVP of design.
As SVP of Product Strategy for Microsoft’s Xbox Entertainment Studios, Ahn developed original content for immersive interactive experiences. Earlier in his career, he held senior executive for VIBE Media and CBS.
Good most recently served as global creative director for Netflix, leading brand development, creative and design. Prior to that, he was design & creative director for Hulu, providing creative leadership and vision for the Product Design Team, Marketing Design Group and Video Production.
Ahn and Good will report to Fullscreen chief product officer JJ Aguhob, the former CEO of mobile video app maker Supernova (formerly Viddy), which Fullscreen acquired in 2014. Together, they will support Fullscreen’s product needs across all lines of business, including its creator platform, brand services and the SVOD product experience.
Founded in 2011 as a YouTube multi-channel network, Fullscreen has expanded across platforms (Facebook, Vine, Instagram, Go90, Watchable, etc.) with a network of 65,000 creators that includes such digital stars as Grace Helbig, The Fine Bros., Devin SuperTramp, Andrea Russett and Jack and Jack.
Last month, Fullscreen released its first narrative feature length film “The Outfield,” starring Nash Grier and Cameron Dallas. The company has also partnered with Legendary Digital Media on a reboot of Sid & Marty Krofft’s campy ’70s series “Electra Woman and Dyna Girl,” starring Grace Helbig and Hannah Hart, and Rooster Teeth, the Austin-based production company and multi-channel network it purchased last year, will debut its first feature film“Lazer Team” on new subscription service YouTube Red next year.
Fullscreen’s SVOD service is expected to debut within the next few months.