Discovery Digital Networks announced today that it is launching Nuclear Family, a new sketch comedy channel featuring personalities from its SourceFed brand, including Bree Essrig, Matt Lieberman and Steve Zaragoza.
“I feel like Nuclear Family will be something you’ve never really seen before on YouTube,” said Zaragoza in a statement. “The people behind this channel are all big fans of classic and indie sketch comedy shows and beyond. There’s a lot of that blood flowing through its veins.”
Although Nuclear Family is being billed as a new offering, it is actually a re-brand of SourceFed’s ForHumanPeoples channel, which debuted in 2013.
Launched in 2012 by Philip DeFranco as part of YouTube’s $100 million original channel initiative, SourceFed was purchased in June 2013 by multi-channel network Revision3, a division of Discovery Digital Networks, which is owned by cable giant Discovery Communications.