Fans of the canceled TV series “Blue Mountain State” won’t have to venture to theaters to see its new feature film revival, “Blue Mountain State: The Rise of Thadland.” Producer Lionsgate announced today that it will be releasing the movie direct-to-digital on Feb. 2.
“Today’s online platforms have the ability to extend the longevity of our content, not only preserving fan favorites and cult classics, but enabling new audiences to discover them,” said Jim Packer, Lionsgate’s president of worldwide television & digital distribution, in a statement.
“Blue Mountain State” ran for three seasons on Spike TV (2010–2011). The film revisits the fictional Blue Mountain State University and its Mountain Goats football team for another round of binge drinking, partying, sex and gridiron antics. Television series creators Eric Falconer and Chris Romano have reunited the original cast, including Alan Ritchson, Darin Brooks, James Cade and Frankie Shaw.
“Blue Mountain State: The Rise of Thadland” will be available for purchase from digital retailers for the suggested price of $7.99. It will also be available to rent via VOD and pay-per-view, with prices varying by provider. Deluxe editions with added special content — from video extras and a Blue Mountain State University “ID Card” to opportunities to have a recorded personalized phone message, social video or ringtone from a cast member — can be found at www.bluemountainstatemovie.com.
Producers are increasingly releasing lower budget films with strong niche followings direct to digital platforms, where they can be delivered to interested consumers with minimal distribution costs.
Direct-to-digital release is especially popular with films built around digital influencers, such as “Camp Takota,” starring top YouTubers Grace Helbig and Hannah Hart, and “The Outfield,” starring Viners Cameron Dallas and Nash Grier, which can economically harness the cast’s social media followings to the drive marketing campaigns.