PBS Kids is making its new animated series “Ready Jet Go!” available on its digital platforms weeks ahead of its Feb. 15 linear TV debut.
Viewers can now preview four full-length 11-minute stories from the series. An additional eight episodes will roll out between now and Jan. 29.
Back in October, PBS Kids debuted six 11-minute episodes of its new series “Odd Squad” digitally, a month ahead of its linear TV debut. The 12 preview episodes of “Ready Jet Go!” will be most full-length video content PBS Kids has released in advance of a broadcast premiere.
It’s becoming increasingly popular for TV networks to debut the first episodes of series on digital platforms to build buzz for their linear TV premieres. In May, USA Network racked up 2.7 million online views for the pilot episode of “Mr. Robot,” which was made available on a multitude of digital and VOD platforms four weeks prior to its cable debut. Other examples include HBO, which has has pre-released full-length TV pilots and season premieres on YouTube in advance of their debut (e.g., “Girls”), and NBC, which gave viewers a sneak preview of its series “A to Z” on iHeartRadio.
Targeting kids ages 3 to 8, “Ready Jet Go!” helps children learn astronomy and Earth science concepts through a narrative focusing on two kids — one obsessed with science fact, the other with science fiction — who befriend Jet Propulsion, a new kid on their street whose family members happen to be aliens from the planet Bortron 7. Together, they explore the solar system and the effects it has on the science of our planet, while learning about friendship and teamwork along the way.