Relativity Media announced today that it has hired Tamoor Shafi as its chief digital officer.
Only 24-years-old, Shafi was the founder and CEO of Omnia Media, a millennial-focused digital media company with offices in Los Angeles, New York, Vietnam and Toronto. Shafi launched the Omnia in 2013 as a multi-channel video network. According to the company, it currently has over 1.8 billion monthly in the gaming, women’s lifestyle and music verticals. Shafi sold Omnia this month to an undisclosed party. When asked to name Omnia’s buyer, a Relativity spokesperson declined to comment.
Shafi will lead digital marketing and brand partnerships for the company and oversee Relativity Digital Studios, which released its first feature-length film, “Summer Forever,” in July 2015. He will report directly to Ryan Kavanaugh, chairman and CEO of Relativity.
“[Shafi] has a deep understanding of the evolving relationship between content, technology and brands that will allow us to create an innovative digital enterprise leaps ahead of any studio operating today,” said Cavanaugh in a statement.
Relativity’s feature arm, Relativity Studios, has produced, distributed or structured financing for more than 200 motion pictures — including “Immortals,” “Limitless” and “The Fighter” — which have generated more than $17 billion in worldwide box-office revenue and earned 60 Oscar nominations. But the company has been beleaguered by financial woes that led it to file for Chapter 11 protection. In several weeks, a judge will consider Kavanaugh’s reorganization plan to bring it out of bankruptcy. In the meantime, Kavanaugh has been moving forward with new hires. Two weeks ago, Relativity purchased Trigger Street Productions and installed its two owners, two-time Oscar-winning actor Kevin Spacey and Dana Brunetti, as heads of the Relativity Studios. Spacey and Brunetti will join the company in February as chairman and president, respectively.