Gaming-centric multi-platform production company Machinima announced today that its digital series “Chasing the Cup” will have a new home for its new season. The first three episodes of its five-episode third season (full title: “Mortal Kombat X: Machinima’s Chasing the Cup”) launches today on CW Seed, the digital hub for linear TV network The CW.
The new season follows five of the world’s top-ranked players of the fighting game Mortal Kombat X as they vie to be crowned the best in the world at the ESL Mortal Kombat X Pro League Finals.
The finale will air on The CW Network as a one-hour prime time special on Monday, Feb. 15, at 8 p.m. ET/PT.
“As video games and eSports become more mainstream, broadcast networks are looking for content to attract this highly valuable audience,” said Daniel Tibbets, CCO of Machinima, in a statement. “Since it began more than a decade ago, Machinima has been creating some of the most popular and watched shows in these genres… [We] look forward to working with the CW on this series for a long time.”
The CW isn’t the only broadcast network getting into the esports game. Earlier this month, Disney-owned ESPN.com launched a new esports vertical, sponsored by T-Mobile, covering the world of competitive gaming.
The CW is owned by CBS and Warner Bros.. Warner Bros. is also a major investor in Machinima. It led a $24 million funding round led by Warner Bros. Entertainment spearheaded an $18 million investment in the fanboy-focused company in March 2014, and led a $24 million investment round the following February.
The new season of “Chasing the Cup” is being presented by Machinima in partnership with The CW and Warner Bros. Interactive Entertainment (WBIE),
Players featured include Carl White (Perfect Legend), from Toledo, Ohio; brothers Timothy Commandeur (HoneyBee) and Matthew Commandeur (BioHazard) from Toronto, Canada; Brant McCaskill (Pig of the Hut) from Atlanta, Ga.; and returning champion Dominique Maclean (SonicFox), from Townsend, Del.