Hulu announced today that it has struck a deal to become the exclusive streaming home for all future documentary releases from IFC Films, including titles from its brands IFC Films, Sundance Selects and IFC Midnight.
According to the terms of the multi-year pact, beginning in the fall, Hulu will be will be the only platform to stream future documentaries from IFC Films in the window following their initial release in theaters and on-demand
The first IFC doc in the deal is “King Georges,” which will be released in theaters and on-demand on Feb. 26 and become available on Hulu this fall. It tells the story of Georges Perrier, the 67-year-old owner of the French restaurant Le Bec-Fin, as he prepares to sell the restaurant after more than four decades in business.
The agreement represents an expansion of Hulu’s partnership with AMC Networks, which owns and operates IFC Films, Sundance Selects and IFC Midnight as sister labels. Last year, Hulu closed a deal for the exclusive SVOD rights to new and upcoming primetime scripted drama and comedy series from AMC, IFC TV, BBC America, SundanceTV and WE tv.
The previous deal brought a collection of films from the IFC Films, Sundance Selects and IFC Midnight exclusively to Hulu, including “Sleepwalk with Me,” “Room 237,” “Pina” and the L.A. Outfest Grand Jury Award winner “Weekend.”
Other films coming to Hulu as part of the new deal announced today include “City of Gold,” about Pulitzer Prize-winning food critic Jonathan Gold, and the new Sundance Selects documentary “Weiner,” about Anthony Weiner and his failed New York City mayoral campaign.
Founded in 2007 as a partnership between NBCUniversal, 21st Century Fox and The Walt Disney Company, Hulu has been giving streaming competitors Netflix and Amazon a run for their money in recent months. Last summer, Hulu landed a direct blow against Netflix when it outbid it for rights to programming from cable channel Epix. The deal brought a large collection of high profile films to Hulu — including “Hunger Games: Catching Fire,” “World War Z” and “Transformers: Age of Extinction — which previously had been on Netflix.
It’s also been making inroads with originals such as the shows “Difficult People,” “Casual” and “RocketJump: The Show” (the latter two produced by Lionsgate Television), and the upcoming “11/22/63″ (premiering on Presidents Day, Feb. 15), a J.J. Abrams-produced mini-series based on the Stephen King novel of the same name about a teacher (James Franco) who travels back in time to present the JFK assassination.