Netflix announced today that it’s adding to its kids programming lineup with three new original series — the live-action suspense drama “The Greenhouse,” an animated show inspired by the classic Hasbro toy Stretch Armstrong, and a musical take the Lalaoopsy doll line.
“With roughly half of our 75 million members regularly watching kids content, we’re happy to expand our original slate with these three great series,” said Andy Yeatman, director of global kids content for Netflix, in a statement. “We know kids love Netflix and that’s in part because they never really outgrow us. We program and recommend new TV shows and movies from preschool through their teen years and into adulthood.”
Children’s content is valuable to SVOD platforms because it is seen as a “sticky” that keeps people subscribed. In recent months, Netflix, Amazon and YouTube have parried back and forth with announcements about new programming designed to capture kids attention and, in YouTube Kids’ case, tools to keep them safe from objectionable content.
Details for the new Netflix kids show are as follows:
“The Greenhouse”: An adaptation of the Israeli series “Ha-Hamama” (2012), it is set in an elite boarding school in Southern California where students are divided into two rival houses that must join forces when they uncover an evil plot. Paula Yoo (“West Wing,” “Defiance,” “Eureka”) is adapting with showrunner Giora Chamizer, who wrote and created the original series. Nutz Productions, a subsidiary Ananey Communications, will produce the series for Netflix.
“Stretch Armstrong”: A 26-episode animated action/comedy series from Hasbro Studios about overscheduled teenager Jake Armstrong and his two best friends. When they are accidentally exposed to an experimental chemical, they are transformed into Stretch Armstrong and the Flex Fighters, a team of unlikely superheroes who embark on a series of adventures. It will be available to members in late 2017.
“Lalaloopsy”: A new animated series featuring all-new original music that brings to life the popular Lalaloopsy doll line from MGA Entertainment (maker of Bratz dolls). The 13-episode series will premiere this fall.