Live streaming start-up Streamup announced today that it has signed Andy Milonakis to an exclusive partnership that will have the comic/musician hosting weekly lives streams and developing two original series.
The deal reunites Milonakis with Streamup president Will Keenan. Back in Nov. 2014, when Keenan was president of Endemol Beyond USA, he signed Milonakis to an overall TV and digital development deal with the company, which resulted in the series “Andy’s Hungry Voyage,” as well as a series of music videos and vlogs. The series totaled 27 episodes, each of which averaged just over 100,000 views.
According to Keenan, Streamup has signed other talent in addition to Milonakis that it will announce soon, along with its full development slate of original series, and it’s spiffing up the platform to prepare for their arrival.
“We’ve started curating our front page, which houses all the original content from creators as they go live,” Keenan told VideoInk.
The shows on Milonakis’ new Streamup channel will include “Cooking Live With Andy” and an interactive crowdsourced original music format, both set to debut in the spring.
Milonakis was discovered in 2003 when an anti-Super Bowl video he posted online went viral, and it was spotted by a writer for ABC’s “Jimmy Kimmel Live!” He was invited to appear on the program, which led to him getting his own MTV series, “The Andy Milonakis Show” (2005–2006), produced by Kimmel.
In addition to Mikonakis, Keenan’s talent signings at Endemol Beyond USA included beauty vlogger Michelle Phan, rapper Pitbull, Brittany Furlan, Courtney Love and former “Sopranos” star (and longtime friend) Drea De Matteo.
Streamup was founded in 2014 by CEO Kyle Michelson. Keenan first met Michelson when he came in to consult about setting up a potential live stream broadcast of the activity in Endemol Beyond’s offices. Keenan left Endemol in August 2015 and joined Streamup the following month.
Streamup debuted on iOS mobile in December, and it is scheduled to soft launch on Android in late Feb./early March. According to the company, the platform currently has more than 23 million monthly active users. Popular categories include talk shows, music, sports, live vlogging and travel.
Although Streamup is popular in English-speaking countries and South America and other Spanish-speaking territories, it has performed particularly well in Asia, according Keenan.
“Ten percent of the whole population of Taiwan is on Streamup,” he said.