In the ’90s, scrappy media companies would congregate at events such the American Film Market in Santa Monica to cobble together financing for their projets through pre-sales to foreign distributors.
In recent years, many producers have been going straight to the customer to crowdsource financing via platforms such as Kickstarter and Indiegogo (recent example: the direct-to-digital feature “Blue Mountain State: The Rise of Thadland”).
Today, Explosm Entertainment , the company behind the popular animated YouTube series “Cyanide & Happiness,” announced that it was teaming with multi-platform network Studio71 to launch a Kickstarter campaign for the card came Joking Hazard.
“Joking Hazard is a card game adapted from our popular Random Comic Generator, where everyone competes to finish a three-panel comic, drawing from hundreds and hundreds of random panels,” said said Explosm Entertainment’s Rob DenBleyker, creator of “Cyanide & Happiness,” in a statement. “Every comic is unique and you’re creating these weird little situations starring two horrible characters. It’s never the same comic twice.”
Launched this morning, the campaign surpassed its $10K goal in the first half hour and $35K from more than 735 backers in the first hour.
Explosm Entertainment is a part of the Studio71 (formerly Collective Digital Studio) network, alongside Lilly Singh (a.k.a. IISuperwomanII), Epic Meal Time, Viner Logan Paul, Rhett and Link and Snapchatters Shonduras. It has a YouTube channel that has racked up more than 5.4 million subscribers and 1 billion views, as well as more than 877K Instagram followers, 11 million Facebook likes and 167k Twitter followers.