Engagement is one of the keys to success for creators in the online video space, and few things short of in-person hugs engage more than direct video shout-outs. With that in mind, Venice, Ca.-based Epoxy announced today that it is launching a new feature in its iOS app that enables creators to directly post video replies to fan comments across social platforms.
When a user wants to respond to a fan comment with a visual reply, they can click the new camera button to record a video up to 15 seconds in length. The fan comment is overlaid on the video, which can be shared natively to Twitter, Facebook, Vine and Instagram.
“As it stands now, the other option is click reply and start typing,” says Juan Bruce, co-founder and CEO of Epoxy. “But these are video creators, so we thought why not let them just respond quickly, without having to think about how do I format it and edit it?”
“We really see this as kind of the extension of what’s happening in the broader sense of online video, which has been going deeply multi-platform,” added Jason Ahmad, Epoxy co-founder and CPO. “This allows creators to take advantage of the unique dynamic of the emerging platforms like Facebook and Twitter around a kind of lightweight interaction, things like auto-play and tweets, and bring that level of personalization and detail to the normal interactions that they already have with their fans.”
Launched in 2012 by Bruce and Ahmad, Epoxy has raised more than $8 million from investors including Upfront Ventures, Time Warner Investments, Bertelsmann Digital Media Investments, Greycroft Partners and Advancit Capital.
Epoxy’s software platform gives creators ranging from sports enthusiasts Dude Perfect to singer Peter Hollens ways to quickly engage with comments and media from their most devoted fans across YouTube, Facebook, Twitter, Instagram and Vine .
In Sept. 2015, Epoxy launched an app version of its desktop software on iOS and Android to help creators more easily engage with fans and manage their multi-platform video businesses on-the-go.
The video reply feature is currently available only on iOS, but Epoxy expects to add it to its Android app soon.