Animation house Bento Box Entertainment announced today that it is launching Bento Box Digital Studios to produce content targeting the 18–24 demographic on mobile and digital platforms.
Emmy-winning Bento Box — best known for producing primetime animated television series for Fox (“Bob’s Burgers,” “Bordertown”) and Comedy Central (“Legends of Chamberlain Heights”) — also announced an exclusive partnership with virtual reality (VR) company Littlstar to produce, curate and distribute immersive animated VR content.
Bento Box Digital Studios will distribute its curated slate of content across multiple digital and mobile platforms, including YouTube, Facebook, Apple, Google, Amazon, Snapchat, Instagram and other third-party social, EST and VOD channels, as well as via live-streaming.
“Entertainment consumption continues to shift towards mobile and other digital platforms, particularly among Bento’s core 18- to 34-year-old demo,” said Bento Box co-founder and CEO Scott Greenberg in a statement. “Our company has developed a unique and intimate understanding of digital-native, mobile-driven millennials, allowing us to build not only a successful primetime animation production business, but also live events, licensing and merchandising divisions that specialize in this fan base. The digital studio is a natural next step for us.”
Bento Box Digital Studios has already greenlit an original content slate for 2016 that includes:
“sWooZie’s Adorably Dead”: An original animated comedy created by professional gamer, comedian, animator and YouTuber sWooZie.
“The Pandas”: An irreverent animated family comedy from Danish creators Mikael Wulff and Anders Morgenthaler featuirng a cast of top social influencers and voiceover actors. The first season will consist of thirteen 22-minute episodes.
“The Damn Show”: A revival of the cult sensation from the creators of Brickleberry, Waco O’Guin and Roger Black, this in-your-face weekly sketch comedy weekly series will feature a mash-up of original live action/animated hybrid content.
“Glove & Boots” (pictured): A zany but kid-friendly weekly puppet series from creators Damien Eckhardt-Jacobi and Vincent Bova. The show already has more than 52 million views on YouTube. Bento will offer a refreshed weekly version, featuring both new and library content.
Additional original animated content from existing and new Bento Box Entertainment creator partners will be announced at a later date, along with exclusive behind-the-scenes content at Bento Box live events.
Founded in 2009 by Greenberg, Joel Kuwahara and Mark McJimsey, Bento Box Entertainment has offices in Los Angeles, Atlanta and Toronto.