In industry parlance, Magnet Media is best described as a branded content studio. The New York-based company’s credits include everything from the “50 Birds, 50 States” animated educational series for National Geographic Kids to a live stream of the unboxing of Mattel’s new line at the Toy Fair in New York City on Monday.
But Magnet Media likes to call itself a “strategic studio.” So it’s only appropriate that the company has now added its first chief strategy officer, Neil Chase, formerly of The New York Times and Federated Media.
Chase will be charged with driving Magnet Media’s “Think-Make-Reach” video storytelling and delivery strategy, as well as spearheading new reporting and measurement capabilities for its clients, which include Google, JPMorgan Chase, Adobe, PBS Digital Studios, Amazon, Blackrock, The Food Network and Microsoft.
“Video is at the heart of a fundamental shift in content marketing, away from high volumes of search bait, and instead, towards a focus on quality. It starts with telling the best story possible,” said Chase in a statement. “Brands, marketers, and programmers have to prove the value of their video content by aligning it with short and long-term business goals, engaging the right audiences and measuring the results. We’re going to be their close partners, supporting them with research, strategy, planning, distribution and metrics as needed.”
Chase has more than three decades of experience as a journalist and a digital media and publishing consultant, holding senior-level positions at The New York Times, Federated Media and CBS Marketwatch and providing guidance to brands, publishers and technology companies on everything from product development and content marketing to editorial operations and social media marketing. He has also served as an assistant professor at Northwestern University’s Medill School of Journalism.
“We are seeing overwhelming interest in premium video content as brands realize the value it offers in building awareness, loyalty and engagement,” said Megan Cunningham, CEO of Magnet Media, in a statement. “With our deep industry experience and the addition of Neil’s expertise, we can serve clients who are increasingly asking us to be their strategic partner as they seek meaningful and measurable ways to connect with audiences and deliver measurable results.”