HBO is continuing its push internationally in the Asian markets. This time, it’s teaming with Hulu (under a holding company name HJ Holdings, LLC) in Japan to bring HBO tentpole franchises like “Game of Thrones” as well as other HBO series like “Silicon Valley.” This marks the first time the these series will be available for streaming in Japan as well as the first time some of HBO’s slate has premiered in the country.
“We are very excited to be able to deliver HBO’s great line-up, which could be described as a treasure chest of US drama series, to Hulu’s viewers in Japan,” said Kazufumi Nagasawa, Chief Content Officer, at HJ Holdings. “We are committed to bringing to our subscribers in Japan the world’s greatest film and TV programming.”
Late last year, HBO announced it would bring HBO Go to international territories through a deal with StarHub, a leading linear and OTT destination in Singapore. It’s curious as to why HBO would cut a deal with Hulu rather than doing a deal directly with HJ Holdings broadcaster parent Nippon Television Network Corporation.
UPDATE: This is the first time Hulu and HBO have done a deal of this kind, according an HBO spokesperson.