FuboTV, the sports streaming business that is looking to become the cable operator of the future, is continuing its push for streaming sports everywhere. After the recently announced deal to bring major networks including Pivot, Univision and Revolt to the platform, FuboTV will now stream that very content on Amazon Fire.
“Amazon customers now have even more ways to watch the best soccer and entertainment TV has to offer today,” said David Gandler, CEO fuboTV. “With the introduction of fuboTV’s DVR feature on Amazon Fire TV and Fire HDX tablets, Amazon customers can now watch and re-watch their favorite matches and shows on DVR.”
FuboTV established itself as a soccer-focused destination but found that 30% of its audience was hispanic. This data direccted FuboTV towards becoming a platform beyond soccer to one that delivers entertainment and day-in-date programming targeted at hispanics, and other big niche audiences.
Amazon Fire TV has become a main competitor to Roku, Apple TV and Google’s Chromecast as streaming services and modern-day cable companies look to connect mobile and hand held devices to the living room. Bringing sports and hispanic media, which represents a significant population in the United States and bordering cities, could give Amazon an extra edge as it looks to steady its footing in the space. And for the viewer, accessing live or DVR sports on Amazon Fire TV is a big draw especially as live sports become the only category to enable the cable bundle.