Today at the Mobile World Congress in Barcelona, leading viral video purveyor Jukin Media will be announcing a new partnership with Spanish multimedia company Vocento, which has digital properties that receive more than 18 million unique visitors each month.
The deal will bring Jukin content to Vocento’s 20-plus owned and operated media properties, including its flagship outlet ABC.es.
Jukin’s content is a particularly good fit for Vocento’s newest online destination eslang.es, which launched in beta in December. An experimental project run by Vocento Media Lab, the company’s innovation unit targeting young Spanish-speaking millennial readers, eslang.es will not only feature new, trending viral videos from the Jukin catalogue, it will also use produced content from Jukin’s owned and operated brands, include FailArmy, JukinVideo, The Pet Collective and People Are Awesome, which have a combined online fanbase of more than 25 million.
Based in Madrid, Vocento was formed in 2001 by the merger of Grupo Correo and Prensa Espanola. It publishes an array of weekly supplements and specialty magazines, and owns radio (Punto Radio) and television properties (Telecinco, Net TV, Fly Music), as well as production and distribution arms.
“Vocento’s scale and tradition of delivering quality content make it the ideal partner to introduce Jukin’s content and brands to the Spanish market,” said Jonathan Skogmo (pictured), founder and CEO of Jukin Media, in a statement.
Last month, Jukin signed a deal with The Huffington Post to discover, analyze and clear user-generated videos with viral potential from around the world for use in all 15 editions of the online publication globally. In recent months, the company has also seal content pacts with the new OTT service Sky Q and Verizon’s mobile-first platform Go90, and formed a partnership with iQIYI in China.