Three-time NBA all-star Anthony Davis is giving back to the community with a new short-form digital docu-series “AD All Day.”
The series follows the 22-year-old New Orleans Pelicans power forward as he visits with young athletes growing up in poverty-stricken neighborhoods similar to the south side of Chicago streets where he was raised, and shows how competition serves as a unifying “safe haven” through which they can pursue their dreams, overcome odds and achieve success.
“AD All Day” is the first original series produced by Cycle, a hybrid multi-channel network and talent agency featuring more than 1,000 digital influencers and 1,800 pro athletes. It is a division of New York-based digital agency Laundry Service, which was purchased in April 2015 by the Wasserman Media Group, whose CEO Casey Wasserman is the grandson of the late MCA chairman Lew Wasserman.
Cycle has committed a seven-figure budget to the series, which will have 12–15 episodes, with new installments debuting every few weeks.
“Stars are now brands, and AD is a person worth building around and believing in,” said Jason Stein, CEO of Cycle, in a statement. “AD’s digital reach rivals mainstream media sites, but more so he brings a level of authenticity that traditional media lacks, and he is determined to make a difference in society. Our simple goal is to harness the disruptive, natural and honest approach AD exhibits in life, and deliver compelling content that inspires a generation.”